Ecommerce
Identify friendly fraudsters to differentiate them from trusted customers
Stop friendly fraud before it happens with Trudenty’s Consumer Trust Network. Reduce fraud losses, save time, and identify trustworthy customers.
Get started
Ecommerce
Identify friendly fraudsters to differentiate them from trusted customers
Stop friendly fraud before it happens with Trudenty’s Consumer Trust Network. Reduce fraud losses, save time, and identify trustworthy customers.
Get started
Offer personalised experiences to consumers based on their fraud risk level
Offer personalised experiences to consumers based on their fraud risk level
Offer personalised experiences to consumers based on their fraud risk level
Consumer Trust Network integrates with your ecommerce store to automatically detect and manage fraudsters while enabling personalised experiences that build trust and loyalty.
Consumer Trust Network integrates with your ecommerce store to automatically detect and manage fraudsters while enabling personalised experiences that build trust and loyalty.
Benefits
Benefits
Improve customer experience
In a 2023 study, 83% of consumers reported that ecommerce and retail experiences could be improved by offering personalised experiences, streamlined due-diligence and easier account opening, faster replacements for lost/stolen goods and instant refunds
Improve customer experience
In a 2023 study, 83% of consumers reported that ecommerce and retail experiences could be improved by offering personalised experiences, streamlined due-diligence and easier account opening, faster replacements for lost/stolen goods and instant refunds
Improve customer experience
In a 2023 study, 83% of consumers reported that ecommerce and retail experiences could be improved by offering personalised experiences, streamlined due-diligence and easier account opening, faster replacements for lost/stolen goods and instant refunds
Increase loyalty and retention
79% of consumers report that subpar post-purchase experiences is a deterrent to repeat purchases and reduces loyalty.
Increase loyalty and retention
79% of consumers report that subpar post-purchase experiences is a deterrent to repeat purchases and reduces loyalty.
Increase loyalty and retention
79% of consumers report that subpar post-purchase experiences is a deterrent to repeat purchases and reduces loyalty.
Prevent friendly fraud
42% of GenZ consumers admitted to engaging in friendly fraud, resulting in $100bn in fraud losses annually. The Trust Network enables you to identify these consumers and apply managed experiences to reduce their ability to commit fraud.
Prevent friendly fraud
42% of GenZ consumers admitted to engaging in friendly fraud, resulting in $100bn in fraud losses annually. The Trust Network enables you to identify these consumers and apply managed experiences to reduce their ability to commit fraud.
Prevent friendly fraud
42% of GenZ consumers admitted to engaging in friendly fraud, resulting in ~$100bn in fraud losses annually. The Trust Network enables you to identify these consumers and apply managed experiences to reduce their ability to commit fraud.
Use cases
Use cases
The Trust Network helps merchants collaborate and access 360 consumer fraud risk intelligence to reduce friendly fraud and improve customer experience.
The Trust Network helps merchants collaborate and access 360 consumer fraud risk intelligence to reduce friendly fraud and improve customer experience.
Get started
Prevent friendly fraud
Differentiate trusted customers from friendly fraudsters, to help offer trusted customers enhanced experiences that boost loyalty, and restrict options for known friendly fraudsters
Personalised payments
Personalise payment experiences for customers (based on fraud risk) to delight trusted customers with more payment options, and prevent friendly fraudsters from payments options with inherent fraud risk
Refund decisioning
Offer instant refunds to trusted customers to boost loyalty and customer experience
Deploy automated refunds decisioning to eliminate manual operations work (for trusted customers)
Provide 360 consumer intelligence for call centre reps and back-office support teams in real time to support investigations
Use cases
The Trust Network helps merchants collaborate and access 360 consumer fraud risk intelligence to reduce friendly fraud and improve customer experience.
Get started
Prevent friendly fraud
Differentiate trusted customers from friendly fraudsters, to help offer trusted customers enhanced experiences that boost loyalty, and restrict options for known friendly fraudsters
Personalised payments
Personalise payment experiences for customers (based on fraud risk) to delight trusted customers with more payment options, and prevent friendly fraudsters from payments options with inherent fraud risk
Refund decisioning
Offer instant refunds to trusted customers to boost loyalty and customer experience
Deploy automated refunds decisioning to eliminate manual operations work (for trusted customers)
Provide 360 consumer intelligence for call centre reps and back-office support teams in real time to support investigations
From our blog
Featured articles
Featured articles
Your Friendly Fraud Blueprint
Your Friendly Fraud Blueprint
Understanding And Preventing Friendly Fraud
Read more
Read more
Your Friendly Fraud Blueprint
First-party fraud, often called friendly fraud, is a growing challenge in ecommerce, including for Shopify merchants.
Return and refund fraud
Return and refund fraud
Are free returns a hidden growth killer in ecommerce?
Read more
Read more
Return and refund fraud
Free returns - The hidden growth killer in ecommerce
Join the Trust Network and collaborate to fight friendly fraud.
Contact us for a discussion on how to get you started.
Join the Trust Network and collaborate to fight friendly fraud.
Contact us for a discussion on how to
get you started.
Trudenty
The Trust Network enables merchants, acquirers and issuers to collaborate and share consumer fraud risk intelligence in a regulatory compliant manner.
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Address
Level 18
40 Bank Street
Canary Wharf, UK
E14 5NR
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© Copyright 2025. All Rights Reserved.
Trudenty
The network enables merchant networks to collaborate and share consumer intelligence in a regulatory compliant manner. Leverage our next-gen machine-learning powered smart contract algorithms to distill consumer insights to solve merchant pain points.
Subscribe to our newsletter
Follow us
Address
Level 18
40 Bank Street
Canary Wharf, UK
E14 5NR
© Copyright 2025. All Rights Reserved.