Trudenty ranks top as best solution for “Ensuring Trust and Security” in Online Payments

Every year, Worldline invites startups to co-create solutions to emerging problems impacting the payments ecosystem.

Trudenty was honoured to participate in the Worldline epayments challenge, culminating with a 3 day final event in December 2023. As part of this challenge, Trudenty co-created a solution that ‘bridges the trust gap’ created by friendly fraud, helping merchants improve experience for customers whilst keeping friendly fraudsters at bay.

Pictured: Trudenty’s Founder and CEO pitching The Trudenty Trust Network in the top 5 of the epayments challenge.

Over 30 startups from 17 countries participated in the 2023 epayments challenge.

The 2023 epayments challenge was structured into 5 themes: “Leveraging Artificial Intelligence”, ”Exploring Best-In-Class Experience”, “Driving financial sustainability and inclusion”, “Mastering the opti-channel master experience” and “Ensuring Trust and Security”.

Trudenty’s Trust Network solution not only ranked as the best solution for “Ensuring Trust and Security”, but also placed in the top 5 of the innovation contest.

The Trudenty Trust Network is a solution that fosters collaboration across the payments ecosystem, enabling consumer data sharing across merchants and consumers to differentiate trusted customers from potential friendly fraudsters. The network is a machine-learning powered blockchain network holding pseudonymised consumer fraud risk data.

In the epayments challenge, we showcased how the Trudenty Trust Network offers solutions for the payments ecosystem to address the following challenges:

• How merchant payments can use data and AI for personalisation in a trusted and secure way

• How merchant payments can keep maximum security in payments whilst utilising sensitive customer data

• How merchant payments can ensure a seamless customer experience whilst maintaining maximum trust and security

To read more about the epayments challenge read the official press release here: Worldline e-Payments Challenge 2023 rewards pioneering payment solutions that reduce consumers' carbon footprint

Pictured: Trudenty’s Founder and CEO receiving our award for the Auchan challenge “Ensuring Trust and Security”